MEKANISM | Dockers Social

Dockers launched a new brand campaign centered on the concept of being ‘Always On.’ It is an idea rooted in emotion and grounded by khakis. If your Dockers are always on, you’ll always be on for the unexpected.

To bring the campaign to life we created an hour long Facebook Livestream of a comedic job interview, in which a guy rocking khakis comes out as the hero despite hilarious curve balls thrown his way. To help keep viewers engaged, we let them steer the ship using an emoji voting system.

Let the hilarity ensue! Check out the recap video and hour long livestream below.