MEKANISM | Alaska Airlines & Virgin America Merger

Alaska and Virgin America are two very different companies, and we were tasked with explaining the airline's union to the public. 

Our goal was to get Bay Area fliers, especially Virgin flyers, to believe that the merger can create a better West Coast Airline.  We started by embracing the truth of the acquisition – that strange combinations make the best stories. Consequently, we landed on the creative platform “Different Works.”

CASE STUDY